Why is Rae Dunn so different to her followers?

I’ve noticed that Rae Dunn fans seem to love a kitschy farmhouse vibe but the actual Rae Dunn doesn’t seem to like that aesthetic. I’ve looked at her Instagram and she seems more modern/minimalist. 

So what’s the go? Why is there such a disconnect between the two and how did she build up such large following without embodying what she sells?

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