What is the schema in SEO?

Answer 1

Seen something about it in the SEO plugin I use on my wordpress blogs.

Appears to be something to do with social media tagging to connect a business website to listings on Google + Facebook, with opening hours + map placement + event dates and stuff for local SEO.

Source(s): https://neilpatel.com/blog/get-started-using-schem... https://aioseo.com/features/