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- ANDRE LLv 74 months ago
Dollarama is born
In April of 1992, in Matane, Quebec, Larry Rossy transforms one of his stores into the first Dollarama, based on a simple concept of offering all items for $1.00 or less.
Based on this initial success, Larry Rossy and his founding management team go on to convert the other stores of the chain to this new concept, and begin to expand through new store openings as well.
The first Dollarama store outside Quebec opens the same year in Grand Falls, New Brunswick. By 1994, Dollarama opens its first store in Ontario..