Is the Pilatus PC-12 a rival for the Beech King Air, or are we talking about two separate markets here?

Question

Update:

Yeah, I thought the twin engine thing was a factor here. 

Answer 1

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LET'S JUST SAY THAT THEIR MARKETS OVERLAP. For some customers in the small-to-medium size cabin class turboprop market, two engines is either a legal requirement or an insurance requirement. 

Answer 2

The King Air line spans the range from the Model C90GTi to Super King Air 350i and the newly certified 360i.  The PC-12 competes directly with the C90GTi.  They both can be flown by a single pilot, have similar maximum take-off weight and service ceiling, but the PC-12 cruises 60 knots faster and flies about 520 nautical miles farther.