Why do I get a high when I buy jewelry?

About a month ago, I decided to buy myself some new sterling silver since I only had a few pieces in my collection. Ever since I bought a few necklaces and and a bracelet, I've been buying other sterling silver, mostly on Ebay. I've been buying pendants and some rings and I feel the more I buy, the more I want. Of course I have a budget so I know when to put stop to it. Now, I wonder why do I get a high when I buy something valuable? Why does this psychologically occur? Is this healthy?

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