What is the difference between marketing with your own name or a different name?

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  • 1 month ago

    Well if your name is Fred and the name of your shop is Fred's Keds then if you market your shop with the name of your oldest kid (Eudice)  and you put on TV, radio and newspapers: "Eudice's keds are great Look at Eudice's Keds...then everyone will be looking for a shop called Eudice...and not for Fred.

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