Why did Jeff Bezos choose books to start selling on Amazon?
Why not apparel, shoes, or paper products?
- DixonLv 72 months ago
Profit per volume of storage space, general ease of dealing with the product and a ready market of people who knew exactly what book they wanted but couldn't find it in a book shop.
- Anonymous2 months ago
Apparel and shoes need to be tried on, and would also require an inventory of different sizes, while all books of a specific title are essentially one size fits all.
- Mr. SmartypantsLv 72 months ago
Look at it from the perspective of the time he started. Clothes and shoes were sold in department stores where people could see them, feel them, smell them, and try them on. I those days the Internet was seen as an alternative to mail order catalogs.
Books were perfect. Brick-and-mortar bookstores have LOTS of inventory, and the great majority of it just sits there. Selling books on the Internet doesn't require inventory. You just drop-ship them from the distributor. So you can offer more titles than a physical store, you can sell them for less. They're easier to package (not fragile or odd-shaped). There's even a special low postage rate for 'printed material' (made to help newspapers, years ago).
- ANDRE LLv 72 months ago
For a business that will be shipping it's goods to customers, the fact that books come in very few standard sizes made planning for such shipping much easier.
Once they had experience with such shipping, it then made sense to add in products with more complex shipping needs.
Walk before trying to run.