What is the point of advertising sports drinks if everyone can tell it's water?

I see this especially with BODYARMOR in organizations like the UFC. All the people watching know it's water. Why not actually drink BODYARMOR? I get marketing and all that, but why not just get a brand deal with Aquafina? At least then it wouldn't be disingenuous.

3 Answers

  • 4 weeks ago

    Sports drinks and water are not the same thing.

    Like coffee and water are not the same thing.

    Or soda and water are not the same thing.

    They have a base of water but there are additives.

    Bodyarmor had 3 products:

    Sportwater which is water what is reverse osmosis done to it and then added Potassium Bicarbonate, Calcium Chloride, Magnesium Chloride.

    Sports drink which is: Filtered Water, Pure Cane Sugar, Coconut Water Concentrate, Citric Acid, Dipotassium Phosphate (Electrolyte), Ascorbic Acid (Vitamin C), Gum Arabic, Magnesium Oxide (Electrolyte), Natural Orange Mango Flavor with Other Natural Flavors, Calcium D-Pantothenate (Vitamin B5), Niacinamide (Vitamin B3), alpha-Tocopheryl Acetate (Vitamin E), Ester Gum, Zinc Oxide (Electrolyte), Pyridoxine Hydrochloride (Vitamin B6), Vitamin A Palmitate (Vitamin A), Folic Acid (Vitamin B9), beta-apo-8' Carotenal (Color), Cyanocobalamin (Vitamin B12).

    Lyte sports drink which is:  Filtered Water, Erythritol, Coconut Water Concentrate, Citric Acid, Dipotassium Phosphate (Electrolyte), Vegetable Juice Concentrate (Color), Ascorbic Acid (Vitamin C), Magnesium Oxide (Electrolyte), Stevia rebaudiana Leaf Extract, Niacinamide (Vitamin B3), Calcium D-Pantothenate (Vitamin B5), Natural Blueberry Pomegranate Flavor with other Natural Flavors, alpha-Tocopheryl Acetate (Vitamin E), Zinc Oxide (Electrolyte), Guar Gum, Pyridoxine Hydrochloride (Vitamin B6), Folic Acid (Vitamin B9), Vitamin A Palmitate (Vitamin A), Cyanocobalamin (Vitamin B12).

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  • Anonymous
    4 weeks ago

    Marketing is amazing stuff.  People have been convinced that they get better quality water by buying it rather than from a public drinking water supply.

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  • 4 weeks ago

    Look at the ingredients on the label. Most have had potassium and salts added.

    • Christian4 weeks agoReport

      No they literally dump out the sports drink and fill it with water. Then put it on the table when interviewing athletes.

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