Why do you think the work done by B. F. Skinner on operant conditioning was important?

Answer 1

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When applied operant conditioning can alter behavior. It is a model for behavior change, and can be utilized by clinical and experimental psychologist in the understanding and changing of human thoughts and behaviors.

Answer 2

The title of his book should tell you - The Behavior of Organisms.  Although this is not widely known, his Verbal Behavior is important because his Radical Behaviorism - the idea that language is behavior that can be studied and his idea that reports of people's behaviors are scientific evidence - led to cognitive-behavioral therapy. CBT is more or less what clinical psychology is all about. 

Answer 3

 The theory of B.F. Skinner is based upon the idea that learning is a function of change in overt behavior.