How to boost restaurant business? ?

Hi. I own an Italian/Greek restaurant in a small town. I want to boost my sales but I am not sure how...there is a college right across the street, walking distance and I feel as if there is plenty of opportunity there maybe I can make a deal or a meal plan for students but I am not sure who I would go to talk to.... show more Hi. I own an Italian/Greek restaurant in a small town. I want to boost my sales but I am not sure how...there is a college right across the street, walking distance and I feel as if there is plenty of opportunity there maybe I can make a deal or a meal plan for students but I am not sure who I would go to talk to. Also, beer has just been passed in this town (it was a dry town) so I’m going to add beer and maybe do a college night? Or a cheap beer special? I just need some suggestions and recommendations. Or any other ideas are welcome as well. Thank you so much 
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