Why is mumble rap so popular when it's so terrible?

I thought that crunk rap back in the early 2000's was terrible compared to old school rap, but mumble rap today ('21 savage" "cardi b" "kodak black" etc is beyond ridiculous with the autotunes the gibberish, the repeated "tish" (think the end of the drum sound "ba dum... show more I thought that crunk rap back in the early 2000's was terrible compared to old school rap, but mumble rap today ('21 savage" "cardi b" "kodak black" etc is beyond ridiculous with the autotunes the gibberish, the repeated "tish" (think the end of the drum sound "ba dum tish" ) sounds and the crap that all sounds the same.

Why is mumble rap so popular when it's so terrible?
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