How to tie website leads to specific paid search keywords?

What would I need to implement/enable to be able to determine what keyword a lead used? I understand I could create a different landing page for each keyword, but if I have 100s of keywords, that would mean I need 100s of landing pages. How can I tie the keyword, paid search ad, website visit, form submission, etc.... show more What would I need to implement/enable to be able to determine what keyword a lead used? I understand I could create a different landing page for each keyword, but if I have 100s of keywords, that would mean I need 100s of landing pages. How can I tie the keyword, paid search ad, website visit, form submission, etc. to that specific lead? I'm not sure I'm typing the write search into Google... cause I'm not finding anything :).
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