If you know what you're doing it's a great tool. If you don't understand what you're doing, you are wasting your time. I've been a digital marketer for 18 years now and it's second nature to me now, but most don't do their homework first. This causes failure.
Competence is key.
Here is what I've produced in the last week as far as social media marketing.
Produced 45k in wooden deck sales for a construction company.
Added 17 Yoga students to a new Yoga studio.
Added 22 new clients for a cross-fit company.
That's just 3 from the last week. There are many more I am not listing.
Yes, you can do some serious marketing via social media.
So, what does it take to succeed in a fairly short period of time.
You must understand copy-writing. If you can't write copy that sells, you are doomed to failure.
You must have your profiles setup properly for your target demographic.
You must use ads on that platform to target your customers, not throwing stuff out in the ether just wishing someone is interested. Without ads, you are two to five years away from success. Ads speed up the process a thousand fold.
You must know and understand your demographics and understand what they need/want and post content they can relate to and are happy to read or watch.
You never put out half *** content.
This is the short list, but a basic
I am a professional digital marketer and have been for 18 years.