This costal elite püssy-grabber sold the kind of snake oil the white conservatives Protestant people couldn't refuse; the chance to turn back the clock at any costs to a time when nobody had to care about minorities.
The only thing in exchange was to fanatically embrace him come Hell or high water. But it was a bargain, they'd gladly be screwed over if it means being freed from secular political correctness.
Honestly, it's worse than being in a cult. At least they typically have to program you in them.