In the text below, what does "on the hook" mean?
This strategy matters even more on Amazon than it does on a search engine like Google because a purchase-ready consumer is on the hook.
- Pat WoodenLv 74 months agoFavorite Answer
It's a phrase borrowed from fishing. Someone "on the hook" has been caught up in a situation not of his choosing. In this case, it means the purchaser has become responsible for something he didn't want.
- 4 months ago
It's a fishing analogy.