In the text below, what does "on the hook" mean?

This strategy matters even more on Amazon than it does on a search engine like Google because a purchase-ready consumer is on the hook.

2 Answers

Relevance
  • 4 months ago
    Favorite Answer

    It's a phrase borrowed from fishing. Someone "on the hook" has been caught up in a situation not of his choosing. In this case, it means the purchaser has become responsible for something he didn't want.

  • 4 months ago

    It's a fishing analogy.

Still have questions? Get your answers by asking now.