Why is Sony Pictures rebooting Spiderman for the third time?

https://www.theverge.com/platform/amp/2019/8/20/20825580/marvel-studios-future-spider-man-films-disney-sony-fight-kevin-feige-mcu
Update: Any Pascal like a bunny rabbit keeps on breeding she let TASM movies in hands if Avi Arad she cost Sony money with Ghostbusters.
Update 2: $1.5 Billion for Spider-Man Far From Home no need to reboot.
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