Finish the fragment "build on the_____"?

For an example situation, imagine someone's trying to start a new club. This club has been gaining a greater number of new members everyday for 4 days. The club president knows she can't take a break from advertising for the club now, because she has to build on the _______, or else the opportunity will be missed. I know this word, but I'm sleep-deprived and I've drawn a blank that keeps getting longer as I try to force the word into my consciousness. It's driving me crazy. Thanks in advance :)

3 Answers

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  • 4 months ago
    Favorite Answer

    Momentum

    Buzz

    Hype

    • RICHARD
      Lv 6
      4 months agoReport

      Glad I could help. You know how you could return the favor? You could give me best answer.

  • 4 months ago

    brand? I guess.

  • 4 months ago

    Wow maybe the club

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