Rolex is greatly-overrated. There are lots of brands that are a lot costlier and better-made. Rolex has 2000 workers who produce 1,000,000 watches each year. That means a worker has only 4 hours to spend on an average watch. Patek Philippe also has 2000 workers but produces 45,000 watches per year, so it can spend 88.8 hours on an average watch. That makes Patek Much costlier and better-made than Rolex. Look at my answer to audrey. Patek's cheapest men's watch is $30,619, while Rolex's cheapest one is $6200. Patek's cheapest is 4.9 as costly as Rolex's cheapest. Richard Mille's cheapest watch costs $132,000, and that is 2.11 times as costly as Rolex's costliest watch. Rolex spends nearly twice as much money on ads as any other brand, and that is why it's overrated so much.