How to get along with family without exposing?

I enjoy socializing with my family. Yet, when they ask about my small business I try and keep quiet because I have learned if I hype it up people tend to ask for help and I don’t like helping. For example, last time someone asked how many clients you have and when I exposed he than expected I got the bill every... show more I enjoy socializing with my family. Yet, when they ask about my small business I try and keep quiet because I have learned if I hype it up people tend to ask for help and I don’t like helping. For example, last time someone asked how many clients you have and when I exposed he than expected I got the bill every time we went out to dinner. Or he expected me to give up my free time to help him start a business . How do I learn to communicate with others by not exposing much?
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