Why do some people look better with clown makeup than others?

I’ve dressed up as a clown for Halloween one year and did all my makeup and my friend did too, but I noticed she looked better as a clown with her face shape and all of that. Is it that some people look better as a clown’s than other people? Like their face is fit for it? And I mean scary clowns not funny clowns.... show more I’ve dressed up as a clown for Halloween one year and did all my makeup and my friend did too, but I noticed she looked better as a clown with her face shape and all of that. Is it that some people look better as a clown’s than other people? Like their face is fit for it? And I mean scary clowns not funny clowns.

Thanks!
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