Can I use someone else's image for a pamphlet I am making?

I have a specific question about copyright rules, which I don't know a lot about at all, and I should learn since I want to start a property management business. I am creating a welcome book to place in the properties I manage. There is a page that will have a list of all the activities there are to do in town,... show more I have a specific question about copyright rules, which I don't know a lot about at all, and I should learn since I want to start a property management business. I am creating a welcome book to place in the properties I manage. There is a page that will have a list of all the activities there are to do in town, and I want to put a photo for each. When I search these activities ("Horse Back Riding," for example), can I use any image I find on Google, since I'm not putting in on a website, just on a personal welcome book? Or I can only use images that are labeled for reuse? Thanks in advance.
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