There are many other brands of watches, Rolex are good investments if you get the rare models or gold and gems styles, but these are very expensive. An $8000 Submariner is quickly worth $5000 on the used market. I bought a beautiful automatic movement stainless steel watch with a sapphire crystal for just under $200. Tells time, looks beautiful, I get nice comments. It's not a fake watch or branded something it isn't, it's just a simple quality timepiece. I'll probably wear it 5 years, and then buy a new one. It will take a long time at $200 a pop to equal a $5k-$8k expense, and I get a new watch every few years.