Best Answer: From their website they don't seem to have that many beers.
There are some craft beer companies that essentially every beer is a new beer. It is a pretty good ploy because you never have to worry about the exact flavor, you just call it something different. And those that like to try (and keep track of) different beers will buy the new ones and you have to get it while it exists because you may never see it again (for example Fieldwork Brewing in Berkeley, CA made 130 different beers in their first 19 months)
Think of beer as bread. Now think of sweet french, sour dough french, Italian, marble rye, straight rye, buttermilk walnut, potato rosemary, Wonder (snork! Bud, Miller and Coors are the Wonder bread of beers) and, and, and ...
Variety is key to sales. If you go to a restaurant that only serves 1 type of hamburger, how successful do you think it’ll be. Or a restaurant that only serves 1 wine. How many glasses do you think the restaurant will sell.
The more options there are the more likely it’ll attract more people.