True/false: one of the reasons why high-end cosmetics is more expensive is due to their extravagant packaging?
- robertoLv 66 months ago
prices are set by owners GUESS at what you will however reluctantly,pay.
when that is determined,they have the design people work on packaging,bottling that grabs girly girls attention walking down the aisle, she stops tries some,out with the charge card,a sampler bottle available,,promos & coupons go along with the purchase.
advertising costs are accounted for in the sale price.
- Linda SLv 76 months ago
True to a point. If you consider adverting as part of the packaging (and almost all in the cosmetics industry consider adverts as a major aspect of packaging) then even more true. There are a few high end products that use rare and expensive ingredients (such as LaPrairie s skin caviar) but over all most cosmetics draw from the same list of raw materials.
- AJLv 76 months ago
Packaging doesn't add very much to the cost of the product
- 6 months ago
true and they have good marketing
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- Anonymous6 months ago
Well... they buy the packaging in bulk, so it only costs some cents. l used to work in logistics for Tom Ford. Even very sturdy reusable packaging shouldn't cost more than a dollar unless it's custom or handmade leatherwork or something.
- MurzyLv 76 months ago
Packaging and advertising can add a lot to the price.