I know this has already been answered, but I want to give you my take on it anyways. After you die they are multiple places you can end up. The question is where do you want to end up. Let's look at the 2 places people talk about heaven/hell. Heaven is an eternal bliss of prayer an meditation. Think of it as an ignorant bliss. Now think of hell as an eternal life of depravity, gluttony, ect. ect. Some people might want that life style. You see I believe your life in this world is designed to mold who you truelly are and what you want. Sometimes one life isn't enough so you are reincarnated, but in the end you choose, 500 vigens, internal ignorance, Valhalla, ext. ext.