It's an advertising tagline, and don't tell me you haven't heard them before.
Notice how the insurance companies love saying they can save you fifteen percent, but they never say 15% of what. Or they say drivers saved an average of $460 by switching to Axl Rose Mutual Insurance, but they didn't mention that all those drivers were previously in the high-risk (insurance hell) category and just got out.
You can't believe every commercial tagline you hear. If Walmart was really lowering prices every day, all their stuff would be free sooner or later. If the new Diet Coke really tasted just like the evil Coke, people would actually drink the stuff. If Dr. Backwash's Frozen Pizza was really just as good as delivery, all those massive pizza companies would be out of business by now.
And if you call within the next five minutes, we'll send you a second electric nose warmer absolutely free of charge. Just pay $69 shipping and handling.