Crossdressers make up a wide spectrum. About the only thing they have in common is the fact that feminizing themselves makes them feel good. It's as if their brains are hardwired to release feel-good neurotransmitters when they feminize themselves.
The majority of these crossdressers are exclusively heterosexual. That means, they have no desire to transition to permanently being a female, and they are sexually attracted to females, exclusively. The experience of appearance as the opposite gender produces sensations that are hard for them to resist.
While that may be the case for the majority, there are some who find that when they crossdress they also want the attention of a man. They may believe that since they are presenting as a female, that male attention is natural. Their intention isn't to fool men, but rather to receive confirmation of their own ability to present themselves as a woman.
Finally, there are homosexuals who will crossdress and prostitute themselves for money. I believe these are those you describe as "luring men to their death". You may have been exposed to these people. I'm sorry if this has been your experience. They are just after your money, and you won't find any love there. However there are some men who actually seek them out.