Why do people visit me in California and go to Taco Bell or Chipotle instead of eating at a taco truck that serves authentic Mexican food?

Answer 1

That's because they probably don't have food trucks where they live. Here it is accepted but to them it is unfamiliar territory. May be language barrier or poor hygiene. Noether of which are true.You would get more authetntic mexican food than at Taco Bell or Chipotle.

Answer 2

People stick to what they are comfortable with

Answer 3

What makes you think they want AUTHENTIC Mexican food ?
I think they're making a mistake, but ....

Answer 4

They’ve become accustomed to gentrified food that they don’t even know what they’re missing

Answer 5

Those "taco trucks" do not serve "Mexican food." They serve Chicano food, food that have been used in California before "whites" came into California.

Answer 6

cause they like taco bell and chipotle better

Answer 7

real mexican food is pretty awful tex-mex or similar is much better

Answer 8

because they want to?

Answer 9

They're familiar with the chain restaurants.

Answer 10

Most people are creatures of habit. They go to the chain restaurants they prefer because they know exactly how the food will taste. Not very adventurous, are they?!

Answer 11

People like familiarity, also, fatty and salty foods. It's hard to sell someone on cricket tacos and pig nerve tapas. What we think of as "Mexican" food is really Tex-Mex that the cowboys spread around. Truly truly authentic Mexican food is nothing like what people expect. I'm sure the truck even has to pull back a little from what they would eat at home to be marketable.

I'm aware unless I push the old-world brand hard and get lucky, people aren't lining up for liver and Brussels sprouts.