Why is Amazon doing a Lord of the Rings series?

I hear it's costing them half a billion dollars. I honestly cannot imagine it coming anywhere near the movie trilogy. I have a feeling this is going to be a flop of immense proportions. I have absolutely zero enthusiasm for this project. Why was it deemed a good idea? It's not like the movies are... show more I hear it's costing them half a billion dollars. I honestly cannot imagine it coming anywhere near the movie trilogy. I have a feeling this is going to be a flop of immense proportions.

I have absolutely zero enthusiasm for this project. Why was it deemed a good idea? It's not like the movies are ancient and outdated.
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