Why is MTV still doing the VMAs when their parent network is not really about music anymore?

Hi. I am just curious about this. The Video Music Awards, or the VMAs, is MTV's annual award show which they've held every year since 1984.

Since commercialized internet access was introduced and officialized in 1995, and since the invention of video sharing sites (YouTube, Dailymotion, Metacafe, etc.) came along, there's been a decline in the number of music videos that MTV airs on their parent network.

These days, MTV and VH1 are both overrun with reality programming. Showing music videos on their parent networks now are rare.

Again, Why is MTV still doing the VMAs when their parent network is not really about music anymore? What's the purpose of it?

Please help- thank you.

1 Answer

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  • Benny
    Lv 6
    8 months ago
    Favorite Answer

    It's their biggest audience of the year, which means the most advertising dollars.

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