Very much so. Imagine someone pinching your nipple as hard they can.. Well, it hurts 100 times more than that, but only for a few minutes, but you will be sore for at least 2- 3 weeks. The nipple is one of the most sensitive areas of the body, whether it be a male or female. I cannot tell you NOT to get your nips pierced, however, for health reasons, it just is not something I would do to myself. I love piercings and Tattoos, but not nipple piercings.