Create Podcast Ads
Podcast ads are easy for you to create on your own and podcast ad time is a very reasonable buy. If you can find a popular podcast that's related to the types of products and services your company sells, sponsoring that podcast may also be a good option for you to consider.
Use Remnant Advertising
Think of remnant advertising in the same way as cut-price hotel rooms from a site like Hotwire. You will get a hotel room in the city of your choosing, perhaps even on the date of your choosing, and with the stars you want. But, you won't know which hotel you're staying in, how far it is from the airport, and what the amenities are around it.
Utilize Your Website to Advertise Your Business
Many business owners think they only need a website if they sell products online. No matter what type of company you have, you NEED a website. Potential customers hit the Internet looking for companies in their local area. If your competitor's online and you're not, guess who has the advantage. Build a Web site that's beneficial to customers, though. You want to make a positive, lasting impression and having a poorly built Web site is a terrible way to advertise your company.
Post Your Commercials on YouTube
If you do have a TV commercial, get more shelf life out of it without having to pay for more air time. YouTube is an often-overlooked advertising vehicle. It costs nothing to post your commercial on the site and you can promote it on your own Web site so customers in your area can watch your commercial(s) online.
Create Flyers and Handbills
Creating your own flyer to advertise your business is simple, inexpensive and it's a great way to generate buzz about your company. If you really want to make your flyer an effective advertising tool, offer incentives or discounts to people who bring in your flyer. This also gives you an informal way to track how many people are coming in just because they saw your flyer.