I haven't really bought into Roman's cool, edgy, shoot promo persona. Granted, I'll admit, I missed last week(?) where he cut the initial 'pipe bomb' promo. It seems to be working though. It's odd that they use the guy that everyone rails against the most to be a smart mark echo chamber.
I also don't really agree with what he's saying. I've never been against Brock being a champion who shows up on sparing occasions. It gives both him and the title some 'big match' prestige, and he's an outside draw. He doesn't end up one of these limp champions who loses non-title matches on television every week and looks strong in his defenses and makes others look strong with they bring the fight to him. Heyman's been very skilled at building a conflict with his gift of gab with one serviceable promo before each major match. I get that Brock's time might be fleeting in the company, and everyone's had Roman pegged as the successor to his throne, so I don't have a problem with it because I've grown to accept that as the reality of things. What I do have a problem with is the lack of creativity that goes into pushing someone these days. This whole worked-shoot bit with Roman isn't new. Cena just did it to him a few months ago, Paige tried miserably to get heat by making light of Reid Flair's death and before that you had the AJ Lee pipe bomb that landed flat to my ears. Punk worked because Punk's was barely a work. Bryan's rise worked because it was something the crowd was pandering for.
Nobody cares about Roman's gripes because he's never been the underdog raging against the machine. He's the guy they try to market to children and women, and now they're kiboshing that with him saying '*****' like an edgelord preteen who sounds like he just learned the word.
If your creative team can't come up with something other than a worked shoot every other month then you need to fire them and just let stars go out there and say what the hell they want to. It worked for Kevin and Chris, it worked for Punk, and it worked for New Day. That isn't to say you can't build an angle around what they say, but if these promos were the result of letting Roman fly by the seat of his pants with a few bullet points instead of a 'sufferin' succotash' script past down from on high, then he's got more charisma than they let on. From a delivery standpoint, besides the unnatural sound of Roman cursing hitting my ears like a fork to a chalkboard, he did well. He sounded convincing, he came off as confident, and I believed that he believed what he was saying. The content within the wrapping paper needs to change though. I'm not saying heel turn, I'm just saying give the guy a character besides 'former member of the Shield that's next in line to be the 'controversial figure' that nobody likes'.