Elliot
Lv 7
Elliot asked in Food & DrinkCooking & Recipes · 2 years ago

2/3 of KFCs are closed in the UK due to chicken shortages. Why didn't KFC simply raise the price of its food to prevent this?

Shortages don't happen if the price is high enough.

19 Answers

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  • F
    Lv 6
    2 years ago

    Bit of a problem having no chicken when that's all you sell. I mean an ordinary restaurant could get by with no chicken dishes on the menu, but when it's in the name you're stuffed.

  • Clive
    Lv 7
    2 years ago

    They don't have a shortage of chicken, they have NO chicken, due to changing to a new distributor who haven't got their act together yet. So they can't sell ANY chicken at ANY price. What use is raising the price of something you just haven't got?

  • Laurie
    Lv 7
    2 years ago

    ...and if people won't pay the high prices, the stores will go out of business anyway.

  • Anonymous
    2 years ago

    Reputation. The public WILL remember the price hike.

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  • 2 years ago

    Then they close because no one could afford the chicken and the customers go someplace else.. Same result.

    • Elliot
      Lv 7
      2 years agoReport

      False. That's called a surplus. Idiot!

  • 2 years ago

    They changed their distribution company to DHL.

    The issue is with their distribution.

  • Anonymous
    2 years ago

    So raising the price of chicken means there's more chicken? Maybe we should raise the price of common sense to see if it works on that too.

    • RICK
      Lv 7
      2 years agoReport

      Elliot its you who does not understand economics

  • Anonymous
    2 years ago

    They aren't closed because there is a shortage of chicken.

    They're closed because their new delivery company hasn't been able to get all the chicken from their distribution centres to their restaurants.

    They've got plenty of chicken, it's just in the wrong place.

    If you've no chicken to sell - it doesn't matter how much you're charging for it.

  • Anonymous
    2 years ago

    Because customers don't take too kindly to being charged triple the price for their KFC and there would be a bunch of media butt-hurt to boot.

    • Elliot
      Lv 7
      2 years agoReport

      So what? Is it better that 600 of the country's 900 stores are now closed?

  • Anonymous
    2 years ago

    Blimey, guv'na, that shortage must have hit them right fast, before they could react, m'lord! Pipip cheerio!

    • Clive
      Lv 7
      2 years agoReport

      What country is that supposed to come from?

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