why don’t good-quality, good-value items sell? There are obvious and not-so-obvious reasons.
Not prominently displayed. Unless it’s a product heavily searched for, simply adding it to the catalog doesn’t do the trick. If you want certain products to sell, you have to show them off.
Costs too much. Use lightly discounted pricing or comparison pricing (see below) to entice shoppers to learn about the item.
Costs too little. People often associate low pricing with cheap quality.
Product details are lacking. If you want people to buy a product, you have to tell them what it is, what it does, and how it solves a pain point. This can be done via text, images, video, customer reviews, and Q&A.
Others aren’t talking. The lack of social sharing and discussion can also be a turn off. This is a key reason most small business stores shouldn’t be displaying share counts next to share buttons...