Top 10 Commandments of Affiliate Marketing
1. Know Your Audience
The most successful way to use affiliate programs is to only promote products, services, and offers that match the needs and wants of your audience. Consider why they are coming to your site, joining your email marketing list, or following you on social media.
2. Be Trustworthy
Readers are savvy. They know an affiliate link when they see one. If you break their trust by promoting a product you don't believe in or take advantage of their visit with too many ads, they will leave and never come back.
3. Be Helpful
Think of affiliate ads as additional resources that complement your content. Give value to your content by making it helpful, useful, and informative.
4. Be Transparent about Affiliate Relationships
Always disclose your affiliations. Your readers will appreciate your honesty and will feel better about contributing to your earnings. If they sense that you are being less than honest about your affiliations, they are savvy enough to bypass your link and go directly to the vendor just to avoid giving you referral credit (even though the price is the same it's just something people do; strange but true!).
5. Select Affiliate Products Carefully
Take the time to go through all the different options for products or services available through different affiliate marketing programs. Put some thought into which products or services your readers may need or like. Also, change the ads around often, try different ones, and use different graphics and text to see which are the most effective.