Why are there so many new cosmetic companies selling almost the same exact products on Amazon?

For example, Aria Starr, Rhada Beauty, GoPure, Eve Hansen, etc. They all have nearly identical eye gels (for example). Are they all basing products off a larger company? Are they all owned by a parent company? Is there a reason why so many of these little/new companies have nearly identical products selling for about the same amount?

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