Many of them, and not just the Varangian/Viking "ruling class", moved and settled in the territories of modern European Russia (North West in particular), MaloRossiya/MaloRussia (Mala Rus' back then) aka central ex-ukraine, Belarus', also - parts of the Baltics and Poland, but that's a bit different story.
Unlike Normans in the West (GB, Ireland), known for their somehow discriminatory policy towards Celts, Varangians in the East assimilated into the Rus'/Eastern European society as there were actually not so many differencies between the two. Even if you look at our spiritual (I don't think "religious" would be a pertinent word here) beliefs, worldview etc they were really similar, except their names:
Veles = Wotan/Odin,
Perun = Thor,
Jarilo = Baldr,
Dazhbog = Freyr,
Mokoลก/Mokosh = Frigg,
Chernobog = Loki,
Mara/Marzanna/Morena = Hel,
etc.
There are also similarities between:
Komoeditsa and ฤostre,
Kupala Day/Night and Midsummer,
Solntsevorot and Yule,
etc.
+
Vikings/Varangians - Bogatyrs (Varangian warlord Sveneld trained the first Rus' bogatyr Dobrynya and Svyatoslav Igorevich),
Lad'ya (ะะฐะดัั, Rus') - Viking ship,
and many many others.
Also, I personally believe that Old Rus' language (destroyed by Judeo-Christianity, which labeled us "slavic") was closer to Germanic languages. Just like the ancient Norse we had Runes.
So, there couldn't be some significant cultural and genetic impacts as there were the same system of beliefs and the same origin (the Rus' were North Eastern Europeans). Huge impact usually occurs, when two ethnic/religious groups are VERY different. Nowadays, some ignoramuses think, that if an Eastern European has light hair/eyes then it's a sign of "Viking ancestry". Not necessary, ancient Rus' looked "Nordic" as some call it.
P.S. Oh, and of course my dearest beloved Kiev... Varangians started, and Svjatoslav Igorevich (aka Svenstlav, the son of Igor/Ingvar) ended a liberation of the Rus' land and Kiev from khazar yoke. July 3, 964 AD.
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