Has the ECB's plan to get more youngsters playing cricket been an epic fail?

The ECB has spent hundreds of millions in the last few years trying get cricket back into public schools and developing youth cricket. The latest report published by the ECB shows all that money and effort has been spent in vain. The number of under 19s playing cricket in the UK has declined steadily for the past... show more The ECB has spent hundreds of millions in the last few years trying get cricket back into public schools and developing youth cricket. The latest report published by the ECB shows all that money and effort has been spent in vain. The number of under 19s playing cricket in the UK has declined steadily for the past 20 years with this year's 7% drop being the worse.

We are now down to 247,000 regular youth cricketers in England and Wales, Bangladesh can boast of better numbers than that. Even with a massive influx of immigrants from the subcontinent the interest in cricket continues to drop. Britain's continued success in The Olympics is drawing young people into ever more diverse sports and without a solid cricket platform in public schools cricket's popularity will continue to decline in the UK.

What is the best way to improve the popularity of cricket with young people in the UK?
Update: Update: I meant state schools not public.
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