Do like Richard Petty. Unfortunately, their program and cars leave much to be desired. So I believe the driver must be an exceptional one to make up for the lacking car. That DOES NOT mean a top flight guy demanding top pay. One like Kyle Larson, boodles of skill, and was relatively unknown.
Something tells me...although Richard seems like a very nice guy, he would be very difficult/trying to work for. ( Partially from my experience with southern types. They think differently of anything monetary.)
Added : An illustration I use often. I have NEVER experienced this anywhere but in the south. If you have a shop and :
If you offer a guy a Steak, or a Hamburger, the guy in the south will stand there and tell you "Yes, I AM a cheapskate, I will take the Hamburger. " AND don't be surprised if they ask you to cut it in half, and sell just half.
THAT IS A FACT. I have never seen the likes before moving to the south.