Do we fund the Olympics by watching it?
Do we fund the Olympics by watching it and then the amount of ratings goes into how much money they get?
- lestermountLv 75 years agoFavorite Answer
Networks bid on the Games and how much they offer may be determined by their ratings but the actual number of viewers does not determine how much the IOC gets from these rights.
That is established long before the Olympics.
It is up to the networks to sell advertising to make back their money.