Content Writing Samples (SEO)?

Many of the job openings that I am looking into require writing samples along with my resume. I don't have any writing samples to provide and I'm not sure what type of writing samples I should have. Should I create some of my own samples? And if I do, what type of content should I strive for? Or should I... show more Many of the job openings that I am looking into require writing samples along with my resume. I don't have any writing samples to provide and I'm not sure what type of writing samples I should have. Should I create some of my own samples? And if I do, what type of content should I strive for? Or should I write some pieces on freelance sites such as Odesk?
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