What did Coca Cola Do For The Olympics?
PLEASE, give me a website or Information about what coca cola did for the olympics.
- call me AlLv 76 years agoFavorite Answer
Coca-Cola is a Top Olympic Partner (TOP) Program member. That means it can use the Olympic rings in its advertisements and can advertise within the Olympic Village (though not on the sporting venues) and have hospitality suites at the Olympics. Unlike other Olympic sponsors, TOP companies are free to leverage the Olympics as a whole, not just one Olympic Games (e.g. London, Sochi) or a national Olympic Committee (e.g. the US Olympic Committee).
In exchange, Coca-Cola and the other TOP sponsors pay the International Olympic Committee big money. How much, you ask? According to page 9 of the report referenced below, between Beijing (2008) and Vancouver (2010), the 11 TOP sponsors paid over $450M. That's over $40M apiece.
Please note these links are to olympic.org, a website owned by the International Olympic Committee.Source(s): I'm an Olympics junkie.
- 6 years ago
Coca-Cola was the first commercial sponsor of the Olympic games, at the 1928 games in Amsterdam, and has been an Olympics sponsor ever since. This corporate sponsorship included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". They continue to support the Olympics and have done many campaigns to get people involved in sport.
- lestermountLv 76 years ago
they paid money, large sums of money to be a major sponsor of the Olympics. It is advertising for them and benefits the sport by infusing money into it.