I need to know about Twitter Traffic?
I'm new here but I've been searching about, trying to find some case studies or data on Twitter resulting in considerable traffic.
I have a potential client who is all about numbers and won't make a decision without some hard evidence and examples. We all know that social is more about storytelling and emotion, engagement and conversation and I've tried to pass these ideas on but they're sticking to their guns.
I wonder if anyone can point me in the direction of some useful numbers (if they exist) or perhaps slap me with the reality that Twitter doesn't result in all the much traffic. Even an active, social, engaging account. I'm okay with being wrong, I just want to find some real data if it's out there!
Thanks for your help!