When refering to nail polish, what is a lemming?

I know what the term means generally... Masses that follow blindly (yeah I played the game :p) or when I googled it I got "A small rodent found around the Arctic tundra". But I keep reading about it in nail polish reviews and blogs and I do not get it!?! What do these women with gorgeous nails mean when they say something like "This polish has been a lemming of mine forever."??

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