What is ethos,pathos,logos?

I'm confused with logos specifically. Would this sentence appeal to logos: "Nike says that if you wear their products, then you will be athletic"


It's an advertisement that says the quote btw.

2 Answers

  • Anonymous
    7 years ago
    Favorite Answer



    1. Sociology . the fundamental character or spirit of a culture; the underlying sentiment that informs the beliefs, customs, or practices of a group or society; dominant assumptions of a people or period: In the Greek ethos the individual was highly valued.

    2. the character or disposition of a community, group, person, etc.

    3. the moral element in dramatic literature that determines a character's action rather than his or her thought or emotion.



    1. the quality or power in an actual life experience or in literature, music, speech, or other forms of expression, of evoking a feeling of pity or compassion.

    2. pity.

    3. Obsolete , suffering.

    (That meaning is not obsolete at all. "Pathology" is still in use as a medical term.)



    1. ( often initial capital letter ) Philosophy . the rational principle that governs and develops the universe.

    2. Theology . the divine word or reason incarnate in Jesus Christ. John 1:1–14.


    "Logo" is Greek for word and in English it becomes "ology" which means study. In the advertising business, a logo is a company's emblem. Modern philosophy is equivalent to a kaleidoscope, where images are split up and recombined to be displayed in perfect order but devoid of meaning. Any time philosophy is brought up, you simply stop expecting useful results.

  • 7 years ago

    Ethos: the source's credibility, the speaker's/author's authority ( like using quotes, appeal to the audience/reader, increase credibility)

    Logos: the logic used to support a claim (induction and deduction); can also be the facts and statistics used to help support the argument.

    Pathos: the emotional or motivational appeals; vivid language, emotional language and numerous sensory details.

    so logos is pretty much 'cold hard facts' kind of stuff, like data and statistics. that might be more of a ethos, because it's increasing the believability of Nike... It's not really much of any of the three, as far as I can tell.

    hope this helps!

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