What are the messages being intended to communicate with these two logos?
Read and Evaluate which of the two logos best communicates the message it was intended to communicate.
In 2009, Melbourne City Council has unveiled their new $240,000 logo. The new look is designed to send a message that Melbourne is moving into a modern and energetic era. It was thought that the old logo sent a message that Melbourne was an historic city, with a great climate and lots of ‘green belts’. The council wanted a new logo to let people know Melbourne is a modern city ‘on the move’.
Here's a link for the two logos. The one on the left is the old one , the one on the right is the new one.