在ERP系統中Lead的意思

麻煩請較有商業英文及ERP經驗的前輩幫忙

我們公司的ERP系統是英文介面

有一個單字Lead怎麼翻都覺得非常奇怪

單字意義中的名詞動詞形容詞的註釋

不管哪一個我覺得幾乎都跟ERP搭不上

以下關於Lead有幾個問題

1.功能選單Selling > Lead

Selling 是ERP的銷售

那這邊的Lead是什麼意思呢?

2.Lead > Opportunity > Quotation > Sales Order

以上是The Sales Process

請問若在此處Lead作何解?

3.They are called Leads because they may lead you to sale.

Sales people usually work on leads by calling them,

building a relationship and sending information about your products or services. It is important to track all this conversation so that in case another person has to follow-up that person knows the history of this Lead.

以上這段使用到兩個Lead,請問兩個Lead各代表什麼意思

問題很繁雜,敘述的不是很好

還請多多見諒,感謝您~

Update:

4. 再多請教一個Lead在此句的意思,如下

Info: Difference between Lead, Contact and Customer

Update 2:

感謝D前輩的回覆

因為我還是看不太懂

請原諒我英文不好

是否可用中文的方式告知

謝謝您唷~

Update 3:

感謝理查不計點數

還幫忙回答我的問題

真的非常非常感謝^^

3 Answers

Rating
  • D
    Lv 5
    6 years ago
    Favorite Answer

    In general lead(s) here implies potential customer(s) you should contact. Out of 10 leads maybe 5 will talk to you. Out of 5 maybe 1 will make a deal.

    1. From the ERP platform you can track the profile of your customers and thereby find new customers with similar profile (age, income level, how much to spend, etc)

    2. Leads give you opportunity to identify potential customers. When they are identified and interested you can then follow up with a quotation. The more quotations you send the better chances you will get orders.

    3.Leads here means potential customers. "Lead you to sale" means the final step of doing: Selling > Lead > Opportunity > Quotation > Sales Order > Sales> Delivery.

    Source(s): me
  • 6 years ago

    感謝理查不計點數

    還幫忙回答我的問題

    真的非常非常誠心的感謝你^^

  • Beth
    Lv 7
    6 years ago

    我沒看過D打中文...

    我回答你好了. lead 就是 sales lead, 比較牽強的翻譯是'銷售線索'或是"潛在客戶". 我之所以說牽強是有原因的. 舉兩個例子:

    1. 你是公司業務, 這次公司參展有來逛我們攤位的, 對我們產品有興趣的會留下名片, 或是幫我們填基本資料. 這些都是 sales lead.

    2. 你自己去網路上或是電話簿查到一堆可能會對我們產品有興趣的公司資料, 這些不是sales lead.

    2013-11-13 17:57:38 補充:

    所謂 sales lead 是對我們產品有興趣, 而且有過互動的. 就算是他朋友介紹給你, 都是 sales lead. 為什麼用lead這個字, 原因就在你第一個句子: They are called Leads because they may lead you to sale. 第一個lead是名詞, 就是你在ERP看到的那個意思. 第二個lead是動詞: 帶領.

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