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Anonymous asked in 社會與文化語言 · 7 years ago


If you don’t know your audience, or if you’re communicating with a large group of people, use your common sense to identify points of particular interest. Audience factors such as age, job, location , income, and education can give you a clue. If you’re trying to sell memberships in the Book-of-the-Month club, you would adjust your message for college students, suburban homemakers, retired people, traveling sales representatives, and auto mechanics. All these people would need to know the same facts about membership, but each group would be more interested in some facts than in others. Economy might be important to college students or retired people, and convenience might attract sales reps or homemakers. As Figure 4.4 shows, your main goal is to tell audience members what they need to know.

1 Answer

  • 7 years ago
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    如果你不認識你的聽衆(或觀衆),或是你需要和一大羣人溝通,用你的常識去判斷那些內容(會讓他們)特別有興趣。各種觀衆要素(或背景)如年齡,職業,地理位置,收入和教育(程度)可給你一些(做出判斷的)綫索。如果你在推銷 每月精選書會 的會籍,你會針對大學生,(住/工作)在市郊地區的管家,退休人士,正在出差的銷售代表和汽車技工而調整你(給出)的信息。這些人都需要知道會籍的一些實際情況,但每一組人會對不同的實情表現出更多的興趣。(例如)經濟因素對大學生和退休人士來說可能是重要(的考量),而便捷性可能(更)吸引銷售代表或者是管家。如圖4.4顯示,你的主要目標是告訴聽衆他們(真正)需要知道的東西。


    Good luck!

    Source(s): 自己
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