On-page factors (I'm assuming your question is about having favorable-SEO results, since we're in this CATEGORY) are pretty simple.
I believe, your purpose for implementing SEO on this page is to rank high on search engines & also increase the chances of people coming to your site (a.k.a TRAFFIC) when keying in their search terms / phrases.
In the past, I find the process of indexing individual pages (i.e. 1 web-page to 1 domain-name) very tedious. All the efforts expended, may not equate to any rankings at all, trust me.
The best solution these days, is just set up a blog. Then, INCLUDE 1 YOUTUBE video (it doesn't have to be your own) that is relevant, on that page that you want to index.
My reasons for doing so are:
a. Blogs automatically help keep your content in 1 area.
b. Pages belonging to a domain will have more "strength". i.e. search engines will place higher
emphasis IF this page has other relevant content linked to it.
c. "Search engines loves blogs" - heard of this phrase?
I personally use this strategy to reach out to customers ORGANICALLY, when I launch products (i.e. create a LAUNCH page within my site), using keywords they are most likely to use when looking for such topics.
Hope this helps & I wish you success,